Finding the balance.
No need to shy away from confrontation when push comes to shove. That said, there are cases where conciliation may save you time and money better invested elsewhere. Prospects for amicable arrangement come in all shapes and sizes: license, know-how, research and development, or cooperation agreements are just as common as the mere purchase of intellectual property. In negotiation, mzb.de ensures you don't wind up getting the short end of the stick.
The foregoing applies regardless of whether it is you owning the coveted title or wishing to avail yourself of third-party technology in aid of your endeauvors.